SEO SEO (Search Engine Optimization) and keywords are two important aspects of digital marketing that work together to help businesses improve their online visibility and drive more traffic to their websites. In this article, we will discuss the role of keywords in SEO and how they can be used effectively to improve a website's ranking on search engine results pages (SERPs). Keywords are the words and phrases that people use when they search for something on the internet. For example, if someone is looking for a restaurant in their area, they might search for "best restaurants near me" or "top-rated restaurants in [city name]." These words and phrases are known as keywords, and they are the foundation of SEO. The goal of SEO is to optimize a website's content and structure to make it more visible and appealing to search engines like Google, Bing, and Yahoo. By doing so, businesses can improve their chances of appearing higher in search results when peo...
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